It’s been a long time coming but Social media site Instagram finally lets users follow hashtags!
The Verge exclusively reports this morning:
Up until now, there were two ways to interact with a hashtag. You could click through a hashtag on a post, or you could search for a specific tag in the Explore section of the app. Today, Instagram is introducing a new way to interact with hashtags. You can now “follow” a hashtag the same way you would follow an account. Instagram’s algorithms will then pick and choose some of the highlights from that collection and surface them in your main feed. It’s a fundamental change to one of the largest social media platforms in the world, elevating your interest in adorable dogs or expensive automobiles to equal status with your friends and family.