NOW: Online and Digital Trends of 2017

headset-1989325_1280Here are the trends we see gaining momentum and percolating to the top of priority for online, and digital businesses:

Internet of Things and Smart Tech

More and more companies are integrating digital and online technology in everyday objects and appliances, making your washer and dryer and refrigerator partially a resource tool. The current presidential administration is wary of regulations leaving more companies to freely explore and innovate without the fear of being hampered or slowed by policy.

Virtual and Augmented Reality

One of the big takeaways from this year’s Facebook conference F8 is evidence that is moving towards more augmented reality (AR) and virtual reality. The Oculus is still pretty pricey and being adopted by gamers but more digital companies and startups will start to integrate OR and AR in functional programs and options for things like messaging and online gaming for casual gamers.


Machine Learning.

We’ve seen major advancements with Machine Learning. Indeed predictive text has become an asset and option on many smart phones; and so much so that users are relying on it to save them time. Still machine learning has only been implemented in limited way. Though, it has come far from Google’s core search engine algorithm. Jayson DeBer, writing for Forbes, predicts to see more “machine learning updates emerge across the board, entering almost any type of consumer application you can think of, from offering better recommended products based on prior purchase history to gradually improving the user experience of an analytics app.” DeBers hypothesizes that “it won’t be long before machine learning becomes a kind of ‘new normal,’ with people expecting this type of artificial intelligence as a component of every form of technology.”