On Sunday, Father’s Day, reality TV star and business branding mogul Kim Kardashian West shared on Twitter that her foray into the make up selling business was about to go down.
“Three days to go! Crème Contour and Highlight Kits are coming to KKWBEAUTY.com 06.21 at 9am PST #KKWBEAUTY” the mom-to-two tweeted about the launch of a line of make up contouring kit.
By then, fashion and business insiders were already predicting that the units would sell out within minutes.
They were right.
The line dropped on Wednesday 9pm PT and within minutes certain shades sold out and by noon that day, everything was gone!
It all comes on the heels of Kardashian’s success selling her own lip line with half sister Kylie Jenner’s lip-kit brand, which typically sell out in minutes as soon as the items drop online.
According to WWD, industry sources predicted that should the 300,000 units produced sell out, Kardashian’s beauty line would earn $14.4 million in sales.
These are just the beginning products.
According to Elle which has been scoping out her social media, she will eventually apparently selling perfume too. From clothing, to emojis to apps, the woman (and her entire family) know how to make money off of their adoring fans and gigantic popularity and notoriety.