If you are over the age of 30, you might remember that the caramel popcorn snack Cracker Jack is known for having a tiny prize in each box or package.
Those days are over with the company’s decision to end the 100-year-old tradition, and give customers a scannable sticker instead, starting this month.
Purchasers can use the code to access one of four online games, the company that makes it said in a news release.
Consumers have to first download the Blippar app to get the four games: Dot Dash, Dance Cam, Get Carded and Baseball Star;
“The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life,” the release says.
Frito-Lay will also rebranding the snack’s logo, Sailor Jack and his dog Bingo. All brand new everything, apparently.
