Tostitos’ new bag wants to chaperone your Super Bowl party.
In honor of the big game, the chip maker is launching a special-edition version of its packaging with a built-in sensor that can detect trace levels of alcohol in your breath.
If it decides you’ve been drinking — regardless of how much — an image of a red steering wheel appears on the otherwise stark black bag along with a reminder not to drive and a code for a $10 Uber discount (valid only on Super Bowl Sunday).
And if you’ve had so much to drink that the mere act of hailing an Uber becomes a difficult chore, the bag will even do that for you. The package is equipped with near-field communication technology that will automatically order a ride when tapped with a smartphone.