The future is mobile. The future is also interactive. What do you get when you mix an interactive app with a brand? A business model that works.
After Monelez International launched the FREE “Twist, Lick, Dunk” app for client Oreos, it became an unexpected hit! Within hours of the launch, downloads soared and so did in-app purchases of Oreo products.
In fact, Mondelez made twice as much money through in-app purchases and ads as the company had invested in it.
Smart.
“I think Mondelez’ strategy to do in-game apps, and create their own digital content, makes a lot of sense,” said Dave Morgan, from the marketing technology company Simulmedia. “I think, that’s the way we’re going to see more and more brands go in the future, because in the digital economy, in the digital market place today, it’s essential for brands, like Mondelez and Oreo cookies, to have direct relationship with consumers.”
Others are joining in. This week Red Bull announced a content marketing and promotion deal with action camera maker GoPro.
h/t StraitsTimes
