Last month, Kanye West announced 21 pop up shops worldwide selling his Life of Pablo album merchandise. Pop up shops aren’t new concepts. In fact, they are tried and true methods of hawking goods on the cheap. 21 PABLO STORES… Continue Reading
Video is BIG! Seriously, all research and reports indicate that it is going to get even bigger for marketers, advertisers, content creators and the like looking to reach larger audiences online. Here are some sobering stats, compliments of Tubular Insights:… Continue Reading
In an era and world where there is increasing focus on tech, digital and online technology, innovation and apps to make your life easier, the essential basics of traditional productivity like pad and pen can get forgotten but it doesn’t… Continue Reading
For merchants, the “Back-to-school” shopping season is the second largest retail holiday. We are already in the thick of it and brands and retailers are carefully marketing to converge with the demand of parents and the new ways they shop… Continue Reading
Yesterday, July 17th was World Emoji Day and new Emojis are due to come out any day now. If you are still one of the very few people who do not use emojis in your social media and online life, don’t… Continue Reading
by Andrew Lisa As streaming content gobbles up a bigger and bigger share of the market, smart TVs are becoming an attractive choice for consumers looking to merge their digital lives with their televisions. From YouTube to Twitter to Pandora,… Continue Reading
The lean StartUp that is selling a product may not have the funds to hire a product photographer. But marketing is key and a bad looking product can kill sales. There are certain tricks to the perfect shot that you… Continue Reading
Marketers have long relied on celebrity endorsements to raise brand awareness and boost sales, but with the rise of social media stars, more companies are discovering that brand influencer collaborations are now a more effective method for capturing the attention… Continue Reading
Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer’s interest. The very best companies lead their customers in… Continue Reading