What happens when you combine a social good app with the spare change in your pocket? You get an app that helps consumers donate to their fave charity when making everyday purchases.
Coin Up is an innovative app that founders say provides a platform for donors to give effortlessly and securely to their favorite charitable cause.
Once downloaded and registered, the app will round up purchases made on your credit card or debit card and directly send funds to your chosen charity. The app is free to download and has been designed to simplify giving by using incremental spare change to create major social impact.
Co-Founder Leena Patidar says that Coin Up’s mission is to create a society that engages in charitable giving through the convenience of everyday transactions.
“We all want a society that helps more people and creates positive change so that we have a better place to live,” added Scott Graham co-founder of Coin Up. “We have just made it easier for people to do just that. They can drink their latte or get their pedicure, but they will know that at the same time they just gave some spare change to help make a difference in the world. It’s all about the power of incremental change.”
The app is inventive as we living in an increasingly digital cashless era. The app is crucial because in the past, many nonprofits relied on spare change people would drop into collection boxes at retail locations.
Nonprofits, such as the Ronald McDonald House, collected $50 million worldwide in physical spare change in 2013. This reflects the significance of many individuals donating incrementally, while allowing the compounding to create major charitable impact.
This reflects the significance of many individuals donating incrementally, while allowing the compounding to create major charitable impact, the company pointed out in a press release. Additionally, with 84 percent of millennials contributing to charities, mostly through their mobile phones, there seems to be a significant opportunity for a mobile donation app to further simplify and to create convenient vehicle for donating.
