Admit it, some certain buzzwords are so over used and overplayed they become annoying when you see them. A relativeily new British website offers as tool that helps public relations professionals remove cliche terms and words from press releases and other documents.
Buzzsaw‘s free desktop tool automatically highlights PR buzzwords found in press releases, speeches, strategy documents, advertising copy or any other collection of words which need to be clear and free of superflous phrases.
Terms like “repurposing”, “solution”, “robust”, “mission-critical”, “next-generation”, “web-enabled”, “leading”, “value-added”, “leverage”, “seamless” and other similar terms are buzzed!
The database also also buzzes hipster-terms like “totes”, “amazeballs”, “awesome” and “super excited.”
Simply, cut and paste the text into the box on the site and it crosses out words you need to reconsider keeping in the document or removing. You get a total number of buzzwords found and a “buzz” percentage of overused terms found.
Good stuff!
The Buzzsaw was invented and is developed and maintained by Houston PR.
