Who were the winners and losers in social media yesterday during the FIFA Women’s World Cup Finals game? Here is how. Social listening and analytics company Talkwalker summarized the online social engagement during the game and came up with the following stats:
Metrics Women’s World Cup
- Mentions: 7.6M
- Engagement: 81.7M
Top trending on social last 24 hours
- The US Women’s Soccer national team’s instagram post about their win: WE ⭐️ GOIN’ ⭐️ BACK ⭐️ TO ⭐️ BACK ⠀⠀(523,1K shares/likes)
- Barack Obama celebrating the US victory and Fourth Star (430.3K shares/likes)
- The US Women’s Soccer national team tweet celebrating their Fourth Star W ⭐️ O ⭐️ R ⭐️L ⭐️ D C H A M P I O N S (350.1K shares/likes)
Interesting fact:
Megan Rapinoe’s Instagram post with the World Cup trophy and her Golden Boot & Golden Ball trophies earned 813K shares/likes
Top trending on news & forums last 24 hours
- NBCNews announcing the US victory (103K shares/likes)
- FoxNews announcing the US victory (39.2K shares/likes)
- NY Post annnouncing the US victory (19.5K shares/likes)
Brands
Interesting fact: Nike wins the Women World Soccer brand contest with 51.3% share of voice in the last 30 days.
Their tweet with a new ad celebrating the US victory (“This team wins. Everyone wins.”) with a strong glass-ceiling related theme earned 323K shares/likes and 20.5M views.
SEE INFOGRAPHIC BELOW
Top brands trending
| Brands | Results | |
| 1 | Nike | 167,370 |
| 2 | Visa | 58,567 |
| 3 | Adidas | 26,818 |
| 4 | Orange | 24,455 |
| 5 | Coca-cola | 18,138 |
| 6 | Hyundai/Kia | 11,277 |
| 7 | Qatar Airways | 8,370 |
| 8 | Puma | 2,462 |
| 9 | Credit Agricole | 1,800 |
| 10 | Other | 6,096 |
Top Soccer celebrities most talked about
| Celebrities | Mentions | |
| 1 | Megan Rapinoe | 228,436 |
| 2 | Alex Morgan | 130,364 |
| 3 | Rose Lavelle | 47,314 |
| 4 | Ellen White | 45,847 |
| 5 | Phil Neville | 42,700 |
| 6 | Jill Ellis | 36,620 |
| 7 | Lucy Bronze | 24,448 |
| 8 | Carli Lloyd | 22,456 |
| 9 | Tobin Heath | 18,800 |
| 10 | Christen Press | 18,395 |
| 11 | Steph Houghton | 16,279 |
| 12 | Alyssa Naeher | 16,078 |
| 13 | Nikita Parris | 15,466 |
| 14 | Barack Obama | 14,242 |
| 15 | Lindsey Horan | 12,468 |
| 16 | Wendie Renard | 11,398 |
| 17 | Becky Sauerbrunn | 11,279 |
| 18 | Corinne Diacre | 10,648 |
| 19 | Sari van Veenendaal | 10,169 |
| 20 | Ali Krieger | 10,077 |
| 21 | Christine Sinclair | 10,063 |
| 22 | Lieke Martens | 8,962 |
| 23 | Amandine Henry | 8,847 |
| 24 | DJ Khaled | 8,782 |
| 25 | Hope Solo | 8,586 |
| 26 | Vivianne Miedema | 8,481 |
| 27 | Cristiano Ronaldo | 8,088 |
| 28 | Jill Scott | 8,026 |
| 29 | Jackie Groenen | 8,000 |
| 30 | Abby Wambach | 7,978 |
| 31 | David Beckham | 7,734 |
| 32 | Michelle Akers | 7,167 |
| 33 | Millie Bright | 7,096 |
| 34 | Sarina Wiegman | 6,706 |
| 35 | Crystal Dunn | 6,629 |
| 36 | Kosovare Asllani | 6,349 |
| 37 | Sam Mewis | 6,257 |
| 38 | Miroslav Klose | 5,873 |
| 39 | Fran Kirby | 5,848 |
| 40 | Nipsey Hussle | 5,840 |
| 41 | Piers Morgan | 5,761 |
| 42 | Eugénie Le Sommer | 5,558 |
| 43 | Hedvig Lindahl | 5,527 |
| 44 | Alex Greenwood | 5,325 |
| 45 | Kadeisha Buchanan | 5,322 |
| 46 | Kelley O’Hara | 5,277 |
| 47 | Asisat Oshoala | 5,188 |
| 48 | Toni Duggan | 5,164 |
| 49 | Lee Alexander | 5,066 |
Top trending US players
| US players | Mentions | |
| 1 | Megan Rapinoe | 138,801 |
| 2 | Alex Morgan | 73,597 |
| 3 | Rose Lavelle | 40,040 |
| 4 | Christen Press | 13,745 |
| 5 | Alyssa Naeher | 11,624 |
| 6 | Tobin Heath | 7,872 |
| 7 | Carli LLoyd | 6,757 |
| 8 | Ali Krieger | 6,197 |
| 9 | Julie Ertz | 5,653 |
| 10 | Becky Sauerbrunn | 5,644 |
| 11 | Kelley O’Hara | 4,714 |
| 12 | Crystal Dunn | 3,619 |
| 13 | Lindsey Horan | 3,421 |
| 14 | Allie Long | 2,021 |
| 15 | Abby Dahlkemper | 1,276 |
| 16 | Ashlyn Harris | 980 |
| 17 | Samantha Mewis | 767 |
| 18 | Jessica McDonald | 747 |
| 19 | Morgan Brian | 554 |
| 20 | Adrianna Franch | 522 |
| 21 | Emily Sonnett | 498 |
| 22 | Mallory Pugh | 349 |
| 23 | Tierna Davidson | 224 |
Top trending teams
| Team | Mentions | |
| 1 | USA | 444,059 |
| 2 | England | 179,507 |
| 3 | Netherlands | 133,174 |
| 4 | France | 116,863 |
| 5 | United States | 114,795 |
| 6 | Sweden | 40,478 |
| 7 | Germany | 13,182 |
| 8 | Brazil | 11,355 |
| 9 | Canada | 9,229 |
| 10 | Japan | 8,651 |
| 11 | Thailand | 8,382 |
| 12 | Argentina | 6,171 |
| 13 | Spain | 6,007 |
| 14 | Norway | 5,220 |
| 15 | China | 4,761 |
| 16 | Australia | 4,468 |
| 17 | Italy | 4,279 |
| 18 | Chile | 3,828 |
| 19 | Scotland | 3,257 |
| 20 | Jamaica | 2,504 |
| 21 | South Africa | 2,472 |
| 22 | Korea | 2,248 |
| 23 | Cameroon | 1,996 |
| 24 | Nigeria | 1,612 |
| 25 | New Zealand | 1,585 |
