The FIFA Women’s World Cup Social Media Brands/Names Winners {Infographic}

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Who were the winners and losers in social media yesterday during the FIFA Women’s World Cup Finals game? Here is how. Social listening and analytics company Talkwalker summarized the online social engagement during the game and came up with the following stats:

Metrics Women’s World Cup

  • Mentions: 7.6M
  • Engagement: 81.7M

Top trending on social last 24 hours

  1. The US Women’s Soccer national team’s instagram post about their win: WE ⭐️ GOIN’ ⭐️ BACK ⭐️ TO ⭐️ BACK ⠀⠀(523,1K shares/likes)
  2. Barack Obama celebrating the US victory and Fourth Star (430.3K shares/likes)
  3. The US Women’s Soccer national team tweet celebrating their Fourth Star W ⭐️ O ⭐️ R ⭐️L ⭐️ D C H A M P I O N S (350.1K shares/likes)

Interesting fact:

Megan Rapinoe’s Instagram post with the World Cup trophy and her Golden Boot & Golden Ball trophies  earned 813K shares/likes

Top trending on news & forums last 24 hours

  1. NBCNews announcing the US victory (103K shares/likes)
  2. FoxNews announcing the US victory (39.2K shares/likes)
  3. NY Post annnouncing the US victory (19.5K shares/likes)

Brands

Interesting fact: Nike wins the Women World Soccer brand contest with 51.3% share of voice in the last 30 days.

Their tweet with a new ad celebrating the US victory (“This team wins. Everyone wins.”) with a strong glass-ceiling related theme earned 323K shares/likes and 20.5M views.

SEE INFOGRAPHIC BELOW

Screen Shot 2019-07-08 at 12.29.16 PM

 

Top brands trending

 Brands  Results
     1  Nike       167,370
     2  Visa        58,567
     3  Adidas        26,818
     4  Orange        24,455
     5  Coca-cola        18,138
     6  Hyundai/Kia        11,277
     7  Qatar Airways          8,370
     8  Puma          2,462
     9  Credit Agricole          1,800
    10  Other          6,096

Top Soccer celebrities most talked about

 Celebrities  Mentions
   1  Megan Rapinoe       228,436
   2  Alex Morgan       130,364
   3  Rose Lavelle        47,314
   4  Ellen White        45,847
   5  Phil Neville        42,700
   6  Jill Ellis        36,620
   7  Lucy Bronze        24,448
   8  Carli Lloyd        22,456
   9  Tobin Heath        18,800
  10  Christen Press        18,395
  11  Steph Houghton        16,279
  12  Alyssa Naeher        16,078
  13  Nikita Parris        15,466
  14  Barack Obama        14,242
  15  Lindsey Horan        12,468
  16  Wendie Renard        11,398
  17  Becky Sauerbrunn        11,279
  18  Corinne Diacre        10,648
  19  Sari van Veenendaal        10,169
  20  Ali Krieger        10,077
  21  Christine Sinclair        10,063
  22  Lieke Martens          8,962
  23  Amandine Henry          8,847
  24  DJ Khaled          8,782
  25  Hope Solo          8,586
  26  Vivianne Miedema          8,481
  27  Cristiano Ronaldo          8,088
  28  Jill Scott          8,026
  29  Jackie Groenen          8,000
  30  Abby Wambach          7,978
  31  David Beckham          7,734
  32  Michelle Akers          7,167
  33  Millie Bright          7,096
  34  Sarina Wiegman          6,706
  35  Crystal Dunn          6,629
  36  Kosovare Asllani          6,349
  37  Sam Mewis          6,257
  38  Miroslav Klose          5,873
  39  Fran Kirby          5,848
  40  Nipsey Hussle          5,840
  41  Piers Morgan          5,761
  42  Eugénie Le Sommer          5,558
  43  Hedvig Lindahl          5,527
  44  Alex Greenwood          5,325
  45  Kadeisha Buchanan          5,322
  46  Kelley O’Hara          5,277
  47  Asisat Oshoala          5,188
  48  Toni Duggan          5,164
  49  Lee Alexander          5,066

 

Top trending US players

 

 US players  Mentions
      1  Megan Rapinoe       138,801
      2  Alex Morgan        73,597
      3  Rose Lavelle        40,040
      4  Christen Press        13,745
      5  Alyssa Naeher        11,624
      6  Tobin Heath          7,872
      7  Carli LLoyd          6,757
      8  Ali Krieger          6,197
      9  Julie Ertz          5,653
    10  Becky Sauerbrunn          5,644
    11  Kelley O’Hara          4,714
    12  Crystal Dunn          3,619
    13  Lindsey Horan          3,421
    14  Allie Long          2,021
    15  Abby Dahlkemper          1,276
    16  Ashlyn Harris             980
    17  Samantha Mewis             767
    18  Jessica McDonald             747
    19  Morgan Brian             554
    20  Adrianna Franch             522
    21  Emily Sonnett             498
    22  Mallory Pugh             349
    23  Tierna Davidson             224

 

Top trending teams

Team  Mentions
   1  USA       444,059
   2  England       179,507
   3  Netherlands       133,174
   4  France       116,863
   5  United States       114,795
   6  Sweden        40,478
   7  Germany        13,182
   8  Brazil        11,355
   9  Canada          9,229
 10  Japan          8,651
 11  Thailand          8,382
 12  Argentina          6,171
 13  Spain          6,007
 14  Norway          5,220
 15  China          4,761
 16  Australia          4,468
 17  Italy          4,279
 18  Chile          3,828
 19  Scotland          3,257
 20  Jamaica          2,504
 21  South Africa          2,472
 22  Korea          2,248
 23  Cameroon          1,996
 24  Nigeria          1,612
 25  New Zealand          1,585

 

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