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Liye Ma

STUDY: Businesses’ Response to Customer Grievances on Twitter Leads to More Complaints

August 27, 2015admin

Many people have learned by habit that they get rapid and quick response from a company when they share their complaints about a businesses’ services and products among their social media followers. A new report found that by responding to… Continue Reading →

Social Media Baohong Sun, Cheung Kong Graduate School of Business, David A. Tepper School of Business at the Carnegie Mellon University, Institute for Operations Research and the Management Sciences, Institute for Operations Research and the Management Sciences (INFORMS), Liye Ma, Robert H. Smith School of Business at the University of Maryland, Sunder Kekre

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