Within days of coming available, all 1,200 tickets to this year’s wearable tech fashion show were sold out. Today, Tuesday, May 12th, is the kickoff to the annual event produced by online retailer Betabrand.
Organizers promise the audience to “expect a catwalk with drones, robots and mad inventions.”
Tonight’s show will focus on Motion and Light, showcasing the latest in commuter technology and apparel.
Wearable clothiers showing off their lines this year include GenZe, Torch Helmets, Tespack, Timbuk2, SOVO, Sensilk, Misfit Wearables, Boosted Boards, Zackees, Sunny Babbar, Vivo and Betabrand.
Wednesday night’s theme will be Wearable Tech, while the Thursday finale will showcase crowdfunded fashion.
“With technology in every pocket and soon every wrist, Silicon Valley has an outsized impact on the way people look and experience the world,” Betabrand founder Chris Lindland said in a press release. “Why, the next Karl Lagerfeld is likely staring into a computer, drinking his 4th Red Bull right now!”
It looks like it promises to be a fantastical display of geeky couture.