Retargeting is the name of the game when it comes to increasing sales, tracking customers, campaigns, audiences and customers. It sounds great in theory. Add a piece of code to your link so you can monitor it as it travels in the interwebs.
But if you are just starting out, have a small eCommerce platform, or are new to Facebook ads or marketing, it can be daunting. Thank goodness for PixelMe. This marketing tool is used by companies like Buffer, Verizon and the like to attach retargeting pixels to their links.
It’s relatively easy to use. You use PixelMe to shorten your links with retargeting pixels from Facebook, Twitter, Google Ads and Linkedin ad platforms. You can also use it to share your links on social media to generate clicks and grow your custom audience, or to retarget an ad to warm leads, people who clicked on your links across several ad platforms (Facebook, Twitter, Linkedin & Google)
It’s pretty awesome!
Here are some other functionalities:
Social Media on steroids
Track all the people who clicked on your link on social media and retarget them on ad platforms.
Increase your CTR
Build perfect custom audiences and target interested people. In tests, PixelMe increased clickthroughs by more than 600%
Retarget your Medium readers
Add a retargeting pixel when you promote your Medium article on social media. Add a retargeting pixel in links in the article itself.
When working with influencers, add a retargeting pixel to the links they share on your behalf. Use the pixel to build perfect custom audiences for future initiatives.
Organizing an event? Retarget everyone who clicked on your event link but didn’t sign up. Increase sign up rates over time.
Retarget candidates who looked at your job listing but didn’t apply. Increase application rates.
It’s free to start. You get a 14 day trial but then after that, you’re looking at just a $10 monthly fee to track 1 pixel ID but you get up to 200 shortened links per month and your own Pxlme.me URL. It goes up from there to the enterprise plan for those with teams and who send out thousands of links monthly. ‘